The All Roads Stage at the 2024 LA Auto Show is a dynamic activation that brings together diverse voices from across the automotive world.

Featuring influencers, builders, and trailblazers from various automotive segments, the stage highlights the creativity, and passion that drive the car culture. This unique experience will showcase four specialize vehicles for a limited time throughout the 10 days of the show!

Nilu: November 21-24
Unplugged Performance: November 25-26
CarSounds BMW: November 27-28
TWR: November 29-December 1

As one of the highest ranked Regional Universities, the ArtCenter College of Design prepares artists and designers to share their creativity with the world. Visit the display at the LA Auto Show to see the newest concept vehicles and learn from students about the newest in automotive design.

Beachside Golf Cars specializes in the sale, rental, customization, and maintenance of golf carts and low-speed vehicles (LSVs). Serving Southern California, they offer a range of vehicles for personal, commercial, and recreational use, including eco-friendly electric models. Beachside Golf Cars provides both new and pre-owned options, along with custom designs to fit unique customer needs.

The BMW Performance Center is joining the LA Auto Show on November 23rd and 24th! Visitors can get up close with two incredible BMW M cars on display, and sign up for a chance to win a thrilling One-Day M School class. Don’t miss your chance to pilot a 503-horsepower M car on the track.

Discover the innovation and passion behind automotive engineering and racing at the Cal Poly Pomona Formula SAE Team and Path to the Pits booth. The Cal Poly Pomona Formula SAE Team is a group of dedicated students who design, build, and compete with high-performance race cars, showcasing the engineering skills and hands-on experience gained through the Formula SAE program. Path to the Pits is a unique program that facilitates nationwide access to racing and career mentorship opportunities for young adults.

Tryhard Consulting and LANFest are thrilled to launch the first official Sim Racing and Esports Activation at the Los Angeles Auto Show. With partners Zotac, Thrustmaster, and Next Level Racing showing off professional sim racing rigs, a gaming arena, interactive demos, and exciting giveaways.

Booth highlights include a meet-and-greet with NASCAR driver Jesse Iwuji, live filming, hands-on demos of gaming setups, sim racing, and competitive matches. Don’t miss the Rocket League showdown between USC and UCLA! Giveaways include sim racing rigs from Next Level Racing, Thrustmaster controllers, and a custom-built PC.

Electric Avenue Powered by Ampure is back for 2024! Visitors can test drive the latest electric vehicles on our nearly one-mile EV track around the South Hall of the LA Convention Center.

Don’t miss the Hyundai booth in the South Atrium to check out the Hyundai N line vehicles and take part in the Hyundai Racing Challenge and race fellow attendees.

Pamper your pet with luxury at K9 Resorts! K9 Resorts provides upscale accommodations and attentive, professional services for dogs, including spacious suites, relaxing ambiance, and supervised play areas. Visit their booth to learn how K9 Resorts redefines pet boarding with premier amenities and a commitment to your pet’s well-being.

Nikola Motors develops zero-emission trucks and energy infrastructure, specializing in hydrogen fuel cell and battery-electric technology for sustainable commercial transport.

The Nocpix Auto series is a strategic launch by Nocpix aimed at improving safe driving in low-visibility conditions using advanced thermal technology. The first product, the NS7, is an aftermarket device that employs multispectral technology for 24-hour ADAS functionality, combining thermal imaging with visible light to detect vehicles, pedestrians, and animals while providing danger alerts. It also features a pure visual display option with dual-vision fusion to enhance situational awareness. Experience the Nocpix Auto products at booth ST-17 (South Terrace) during the auto show.

Porsche returns to the LA Auto Show, presented by Porsche Downtown LA, part of the Lithia Motors family. The dedicated exhibit area will showcase the all-new Macan Electric, the new 911, along with the full Porsche model lineup and a few very special surprises.

Visitors can test drive the latest models from top automakers on the streets of Downtown LA, experiencing the city’s energy and their potential next vehicle in a no-pressure setting. Participating automakers will be announced closer to the event.

Sunrun is a leading provider of residential solar energy and home battery storage solutions in the United States. Founded in 2007, the company aims to make clean, affordable energy accessible by offering solar-as-a-service plans, where homeowners can install solar panels with little to no upfront costs and pay a predictable monthly rate for the energy generated.

Enjoy the thrilling sight of remote-controlled cars zipping around a specially designed course in the South Atrium. Afterward, make your way to the Volkswagen exhibit in the South Hall, where you can take control and experience the excitement firsthand by driving these remote-controlled cars yourself through the cameras mounted on the vehicles.